The Motor Bike Expo (MBE) in Verona, Italy is not just any ordinary event for motorcycle enthusiasts. It is a platform where the Fédération Internationale de Motocyclisme (FIM) proudly showcases its global activities. This partnership, which began in 2021, has only strengthened over the years, culminating in the FIM setting up a prominent stand at the heart of Hall 6 in the Veronafiere Exhibition Centre, alongside renowned motorcycle brands.

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At the upcoming MBE event, attendees can expect to witness a diverse range of offerings from the FIM. From promoting the FIM Touring and Leisure Commission (CTL) Advantage Card, which offers tailored touring insurance, to featuring live streaming on FIM-MOTO.TV of prestigious events like the 2025 FIM International Six Days of Enduro (6DAYS®) and the FIM Flat Track World Championship, there is something for every motorcycling enthusiast.

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One of the highlights at the FIM stand will be the display of iconic machines representing three FIM competitive disciplines. From the Zaeta Flat Track machine to Andrea Verona’s GASGAS and Matteo Grattarola’s Beta, visitors will get a firsthand look at the pinnacle of motorcycling excellence.

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Federico Agnoletto, Head of Communications at MBE, expressed immense pride in the collaboration with FIM, emphasizing the crucial role MBE plays in the motorcycling world. This sentiment was echoed by Fabio Muner, FIM Marketing and Digital Director, who sees MBE as a vital platform to showcase FIM’s global reach to a discerning audience.

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For the FIM, participation in events like MBE goes beyond mere representation. It signifies a commitment to engaging with the motorcycling community at a grassroots level. By aligning with key industry players and showcasing their initiatives, the FIM not only strengthens its presence but also fosters a culture of inclusivity and innovation within the motorcycling sphere.

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As the 2025 season kicks off in Verona, the collaboration between FIM and MBE sets a promising tone for the future of motorcycling. With a shared vision of promoting the sport and engaging fans worldwide, this partnership exemplifies the dynamism and passion that drive the motorcycling community.

With the FIM’s active involvement in various motorcycling disciplines, from circuit racing to enduro and beyond, the organization continues to be at the forefront of shaping the industry’s landscape. By leveraging platforms like MBE, the FIM not only celebrates its heritage but also paves the way for a vibrant future filled with excitement and innovation.

As the countdown to the Motor Bike Expo begins, the anticipation is palpable. Enthusiasts from around the world eagerly await the opportunity to immerse themselves in the rich tapestry of motorcycling culture, with the FIM leading the charge towards a future where passion, performance, and community converge on the open road.