Yamaha, a renowned motorcycle manufacturer, is gearing up to showcase its latest innovations at the upcoming MotorBike Expo in Verona. This event, scheduled from January 24 to 26, holds special significance this year as Yamaha commemorates its 70th anniversary. Emphasizing a commitment to its core values, Yamaha is set to unveil a range of cutting-edge models that embody the brand’s ethos of innovation and style.

Among the highlights of Yamaha’s showcase are the new MT-09, MT-07, and Tracer 9 models, all featuring the innovative Y-AMT automated transmission system. These bikes are not only technologically advanced but also reflect Yamaha’s distinctive design language. Visitors to the expo can expect to explore a diverse lineup of motorcycles, including the MT, Tracer, and R series, with models like the R9, R3, R125, and the iconic R1 on display.

In addition to its road bikes, Yamaha will also present off-road offerings such as the Ténéré 700 in new color options and the YZ competition range. For urban commuters, the expo will showcase Yamaha’s latest scooters, including the TMAX, TMAX Tech Max, and NMAX125 models. Furthermore, Yamaha will introduce its urban eBike lineup, featuring the Booster Easy model, catering to the growing trend of electric bicycles in urban mobility solutions.

Breaking away from its traditional motorcycle lineup, Yamaha will introduce the UMQ, a novel lightweight, road-legal, zero-emission vehicle with ample storage space. This marks Yamaha’s foray into the realm of four-wheeled vehicles, showcasing the brand’s versatility and commitment to sustainable transportation solutions.

Apart from product showcases, Yamaha will also use the expo as a platform to engage with its audience through various activities. These include highlighting the official Yamaha Clubs, presenting the R3 Cup and R7 Cup trophies, hosting special guests, and conducting workshops for students from technical institutes. Noteworthy is the inclusion of the Girl Full Power project, underscoring Yamaha’s efforts to promote diversity and inclusivity within the motorcycling community.

The MotorBike Expo in Verona serves as a significant stage for Yamaha to demonstrate its ongoing dedication to innovation, design, and sustainability in the realm of two and four-wheeled vehicles. This event not only showcases Yamaha’s latest offerings but also reinforces the brand’s position as a pioneer in the global motorcycle industry.