Yamaha recently unveiled its 2025 lineup at the prestigious Motor Bike Expo held in Verona from January 24th to 26th. Celebrating its 70th anniversary, the renowned motorcycle manufacturer showcased nearly its entire range at the event, emphasizing innovation and a new era of mobility. According to Andrew Colombi, the Italian country manager, this exhibition served as a platform to demonstrate Yamaha’s dedication to groundbreaking technologies and urban transportation solutions.

The Yamaha booth, spanning 1,000 square meters, featured an array of models ranging from the MT and Tracer series to the R Series and the iconic Keep 700, which received updates in both design and technical specifications. Additionally, Yamaha displayed its YZ off-road competition range, sporty scooter lineup including the new T-Max and T-MaxTech Max, N-Max125, and urban e-bikes like the Booster Easy. A highlight of the showcase was the introduction of Yamaha UMQ, a lightweight, emission-free 4-wheeler designed for versatile usage in various settings such as campsites and resorts.

Beyond the motorcycles on exhibit, the event offered a diverse program of activities. Attendees had the opportunity to engage with official Yamaha clubs, explore the R3 Cup and R7 Cup, single-brand racing competitions organized by Yamaha, and participate in discussions with special guests sharing their racing and travel experiences. A special concert at the Auditorium Verdi workshop catered to students from technical institutes, where Yamaha underscored its commitment to nurturing talent through education and training programs.

The Motor Bike Expo 2025 not only showcased Yamaha’s latest offerings but also served as a platform for industry players to connect and explore the future of two-wheel mobility. The event brought together motorcycle enthusiasts, industry professionals, and fans to celebrate Yamaha’s legacy and vision for the future. With a focus on innovation and community engagement, Yamaha’s presence at the expo underscored its commitment to advancing the world of motorcycling.