Magazine readership in Australia has seen notable growth in the past year across various categories. According to the Roy Morgan Australian Readership report, 14.7 million Australians read magazines in print or online, with print readership slightly down from the previous year. The market encompasses 69.5% of Australians aged 14 and above.
Health & Family, Food & Entertainment, Women’s Lifestyle, and Motoring are among the categories that experienced an increase in print readership. Health & Family magazines saw a significant 23.6% rise, while Food & Entertainment remains the most widely read category with over 7.1 million readers.
Among the top 10 magazines, Better Homes & Gardens and Australian Women’s Weekly lead the pack with over 1 million readers each. Coles magazine and Fresh Ideas are the most widely read free magazines, followed by Bunnings magazine and NRMA’s Open Road. Notably, Taste.com.au Magazine saw a substantial 23.3% increase in print readership.
General Interest magazines maintained a strong readership above 4 million, with National Geographic as the most widely read paid magazine in the category. Notable print readership increases were recorded for Cosmos, Australian Traveller, and Vacations & Travel.
Home & Garden magazines attracted over 3.6 million readers, with Better Homes & Gardens leading the category. Mass Women’s magazines garnered over 2.6 million readers, with Australian Women’s Weekly being the most widely read. Magazines like Woman’s Day and New Idea also enjoyed significant readership.
Categories like Women’s Lifestyle, Motoring, Motorcycle, and Crafts witnessed growth in print readership. Women’s Lifestyle magazines saw a 13.1% increase, while Motoring magazines grew by 10.6%. Motorcycle magazines also experienced a positive trend, with Crafts magazines showing a 10% rise.
Are Media’s ‘Now to Love’ digital platform attracted over 1.8 million Australian readers in a 4-week period. The platform, which hosts various magazine brands like Australian Women’s Weekly and Woman’s Day, offers advertisers innovative online opportunities to reach audiences. Other magazines with large cross-platform audiences include Taste.com.au Magazine, TV Week, and New Idea.
CEO of Roy Morgan, Michele Levine, highlighted the resilience of magazine readership despite the challenges posed by the ongoing COVID-19 pandemic. The survey results reflect a stable readership base, with various categories showing growth in print readership. Magazines continue to play a vital role in reaching diverse audiences and delivering valuable content to consumers.
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