14.8 million Australians engage with magazines, either in print or online, according to the latest Roy Morgan research. Among Australians aged 14 and above, 11.5 million read print magazines, showcasing a stable readership trend. The broader readership extends to 14.8 million Australians who access magazines across various platforms.
Over the past year, there has been a significant increase in print readership across six magazine categories. Notably, Home & Garden and General Interest magazines experienced notable growth. Food & Entertainment Magazines maintain a substantial lead in readership, reaching a massive audience of over 7 million.
The top three paid magazines in Australia are Better Homes and Gardens, The Australian Women’s Weekly, and National Geographic, each boasting readership figures exceeding 1 million. Better Homes and Gardens lead the pack with a print readership of 1.8 million, showcasing a steady increase from the previous year.
Among the free magazines, Coles and Fresh Ideas continue to dominate readership figures, with Coles witnessing a notable 7.6% increase in print readership. Bunnings magazine follows closely as the third most widely read free magazine.
Motorcycle magazines saw a remarkable 19% surge in readership, reflecting a growing interest in this niche category. Australian Motorcycle News emerged as the most widely read motorcycle magazine, with a substantial increase in readership.
General Interest magazines witnessed a 1.8% increase in print readership, with National Geographic leading the category in reader engagement. Business, Financial & Airline magazines experienced an impressive 8% surge in readership, with Qantas Magazine standing out as a top performer.
Overall, the magazine industry continues to attract a significant portion of the Australian population, with magazines serving as a valuable medium for reaching diverse audiences. Michele Levine, the CEO of Roy Morgan, emphasized the enduring appeal of print magazines and highlighted the positive growth trends across various categories.
With over 14.8 million Australians engaging with magazines, publishers continue to adapt to changing consumer preferences and evolving media landscapes. The industry’s resilience and ability to cater to a wide range of interests underscore the enduring relevance of magazines in Australia’s media landscape.
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