The Federation Internationale de Motocyclisme (FIM) is set to showcase its global endeavors at the upcoming Motor Bike Expo (MBE) in Verona, Italy. This event, taking place from January 24 to 26, marks a significant collaboration between FIM and MBE, highlighting the enduring partnership between the two entities.

For the first time, FIM will present its diverse range of activities at a prominent stand situated in the heart of Hall 6 at the Veronafiere Exhibition Centre, where leading motorcycle brands will also have a strong presence. MBE has been an integral partner of the FIM Awards since 2021, and FIM’s active participation in this year’s Verona event underscores the fruitful relationship cultivated over past MBE editions.

Among the key attractions at the FIM stand will be the promotion of the FIM Touring and Leisure Commission (CTL) Advantage Card, offering holders exclusive benefits such as tailored touring insurance. Additionally, visitors can explore FIM-MOTO.TV, a platform for live streaming various events, including the upcoming 2025 FIM International Six Days of Enduro in Bergamo, the FIM Flat Track World Championship, and the FIM Trial World Championship.

The FIM stand will also feature a showcase of competitive disciplines, including a Zaeta Flat Track machine, GASGAS ridden by E2 Enduro World Champion Andrea Verona, and Beta piloted by FIM TrialGP contender Matteo Grattarola. Federico Agnoletto, MBE’s Head of Communications, expressed pride in the collaboration with FIM, emphasizing MBE’s pivotal role in the motorcycling community and its significance as a hub for enthusiasts.

Fabio Muner, FIM’s Marketing and Digital Director, hailed the partnership with MBE as an invaluable opportunity to spotlight FIM’s diverse global initiatives to a knowledgeable audience. The synergy between FIM and MBE signifies a mutually beneficial relationship that is poised to further flourish and expand in the future.

In conclusion, the FIM’s presence at the Motor Bike Expo serves as a testament to the organization’s commitment to advancing the sport of motorcycling on a global scale, fostering connections, and engaging with a broad spectrum of enthusiasts and industry stakeholders.