BMW made a significant splash at the 2025 Motor Bike Expo in Verona by unveiling the much-anticipated BMW R 12 S and a new addition to the Boxer Heritage range. The event, held from January 24 to 26, showcased BMW Motorrad’s commitment to innovation and design in the motorcycle industry.
One of the highlights of the expo was the introduction of the BMW R 12 S, a tribute to the iconic R 90 S from the 1970s. This new model seamlessly blends retro aesthetics with cutting-edge technology, offering a perfect combination of style and performance. The R 12 S symbolizes a harmonious blend of the past and the future, creating a timeless appeal that resonates with motorcycle enthusiasts.
In addition to the R 12 S, BMW Motorrad also presented an exclusive update to a model in the Boxer Heritage range, keeping the details under wraps to build anticipation among fans. Another showstopper was the BMW Concept R 20, a modern roadster featuring a Boxer engine and bold, muscular lines, showcasing BMW’s design prowess and engineering excellence.
For adventure enthusiasts, BMW showcased some of its iconic GS line models, including the R 1300 GS, F 900 GS (available in Adventure version), and the F 800 GS, designed for all types of excursions. The lineup catered to riders looking for versatility and performance in their motorcycles.
Moreover, BMW Motorrad featured urban mobility solutions at the Urban Culture section of the expo, highlighting the BMW CE 02 4kW scooter and EC 04 (One Off Flycat) designed for city commuters. These offerings underscore BMW’s commitment to sustainable and efficient urban transportation solutions.
With a stand spanning nearly 500 square meters, BMW Motorrad’s presence at the Motor Bike Expo was a testament to the brand’s dedication to pushing the boundaries of motorcycle design and technology. The event served as a platform for BMW to engage with motorcycle enthusiasts, showcase its latest innovations, and reinforce its position as a leader in the industry. The unveiling of the R 12 S and the new Boxer Heritage model added to the excitement surrounding BMW Motorrad’s presence at the expo, setting the stage for a successful showcase of the brand’s vision for the future of motorcycling.
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