As the motorcycle industry gears up for a new year, the spotlight falls on the Motor Bike Expo 2025 in Verona, set to kick off from January 24th to 26th. Among the leading players headlining this event is Yamaha, celebrating its 70th anniversary. The brand is all set to showcase its extensive lineup at the expo, promising a range of activities and attractions to engage attendees.
According to Andrew Colombi, the Italian country manager, the expo serves as a platform to showcase Yamaha’s dedication to innovation and evolving mobility trends. The event will offer visitors a glimpse into the latest additions to Yamaha’s collection, along with the opportunity to interact with special guests sharing insights on the brand’s vision for the future of urban transport.
Yamaha’s exhibition space in Verona spans 1,000 square meters, housing a comprehensive display of their product range. From the MT and Tracer series to the R Series and the legendary Keep 700, visitors can explore a diverse array of models. The showcase will also feature the YZ off-road competition range, a selection of sporty scooters including the T-Max and N-Max125, and an urban e-bike collection featuring the Booster Easy.
Among the highlights will be the unveiling of the Yamaha UMQ, a novel road-legal 4-wheeler designed for zero-emission urban mobility. This versatile vehicle boasts a spacious cargo bed and front storage, catering to various recreational and commuting needs.
Aside from the exhibition, the expo will host a series of engaging events and activities. Attendees can look forward to dedicated spaces for official Yamaha clubs, as well as the chance to explore the R3 Cup and R7 Cup, prestigious single-brand racing competitions organized by Yamaha. Moreover, a stage will be set up for guest speakers to share their racing and travel experiences, offering valuable insights and inspiration to enthusiasts.
Adding a touch of entertainment, a special concert will be held at the Auditorium Verdi workshop, targeted at students from technical institutes. Yamaha will use this platform to underscore its ongoing commitment to nurturing talent and promoting skill development in the industry.
The Motor Bike Expo 2025 promises to be a melting pot of innovation, excitement, and camaraderie within the motorcycle community. As a harbinger of the year’s trends and developments in the two-wheeler realm, this event sets the stage for what lies ahead in the dynamic world of motorcycling.