Motor Bike Expo and Hot Bike Magazine have joined forces to enhance the custom motorcycle scene globally. The collaboration will see Motor Bike Expo sponsoring the 2025 Motul Hot Bike Tour, offering a unique opportunity for an Invited Builder to embark on an all-expenses-paid trip to Verona, Italy, for the 2026 Motor Bike Expo in January.
The 2025 Motul Hot Bike Tour, set against the picturesque American highways, will showcase a select group of top custom motorcycle builders riding their latest creations from stop to stop during the multi-day event. At the tour’s conclusion, one Invited Builder will be chosen to represent the tour at the prestigious Motor Bike Expo 2026, gaining exposure and immersing in the global custom motorcycle culture in Verona.
Hot Bike Magazine’s Editor-in-Chief, Jordan Mastagni, expressed excitement about the partnership, emphasizing the opportunity for American builders to experience Italian craftsmanship and international exposure. He highlighted Motor Bike Expo as a hub of quality craftsmanship and innovation, fostering a passion-filled environment.
Motor Bike Expo, held annually in Verona, Italy, attracts over 170,000 attendees and 700 exhibitors worldwide. The event has evolved into a leading international platform dedicated to custom motorcycles, design, and performance. Federico Agnoletto, Head of Communications at Motor Bike Expo, emphasized the deepening bond between the US and Italian custom motorcycle communities through collaborations like this.
The 2025 Motul Hot Bike Tour, scheduled for October 1-4, promises participants an exciting daily adventure across Phoenix, Flagstaff, St. George, and Las Vegas. The tour offers riders a unique experience, culminating in an unforgettable journey through diverse landscapes and custom motorcycle culture.
Partnerships between renowned events like Motor Bike Expo and Hot Bike Tour not only strengthen international ties but also provide a global platform for showcasing craftsmanship and innovation in the custom motorcycle industry. This collaboration signifies a significant step towards bridging continents and fostering a shared passion for custom motorcycles.
As the custom motorcycle industry continues to evolve, collaborations and sponsorships play a crucial role in promoting creativity and excellence within the community. Events like the Motul Hot Bike Tour and Motor Bike Expo serve as catalysts for inspiration, bringing together enthusiasts and builders from around the world to celebrate the artistry and craftsmanship of custom motorcycles.
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