Harley-Davidson is gearing up to reveal its new Street motorcycle platform at the upcoming Moto Expo, scheduled from 28th to 30th November. This unveiling marks the first new motorcycle platform from the iconic American brand in over a decade. To build anticipation, Harley-Davidson has even renamed a Melbourne laneway as ‘500 Street’ ahead of the event.
While a disguised custom build of the Street was showcased at the Oil Stained Brain festival, Moto Expo will offer enthusiasts a comprehensive look at this innovative platform. According to Adam Wright, Director of Marketing for Harley-Davidson Australia and New Zealand, launching the Street at Moto Expo aligns with the event’s significance in the biking community.
Designed for urban settings, the Harley-Davidson Street will join the Dark Custom range and feature a revolutionary liquid-cooled Revolution X engine. With a focus on a minimalist yet premium style, the Street 500 boasts a super-low seat height, innovative suspension, and a broad handlebar sweep. This model is set to bring a fresh perspective to the Australian and New Zealand motorcycle markets.
Harley-Davidson will unveil pricing, specifications, and additional options for the Street platform at Moto Expo, providing enthusiasts with a detailed insight into this groundbreaking release. The Melbourne laneway renamed as ‘500 Street’ serves as a testament to the brand’s commitment to innovation and community engagement.
As the anticipation builds for the Moto Expo showcase, the Australian motorcycling community eagerly awaits the opportunity to witness the Street motorcycle platform firsthand. With its unique design elements and advanced engineering, the Street series represents a significant advancement for Harley-Davidson in the competitive motorcycle market.
Furthermore, the temporary renaming of a Melbourne laneway demonstrates Harley-Davidson’s dedication to creating immersive experiences for its audience. By incorporating elements of surprise and community involvement, the brand is setting a new standard for product launches and engagement strategies within the industry.
Overall, the unveiling of the Harley-Davidson Street at Moto Expo signals a new chapter for the brand, showcasing its commitment to innovation and customer experience. With its cutting-edge features and urban-focused design, the Street platform is poised to make a significant impact in the motorcycle market, catering to the evolving needs of riders in Australia and New Zealand.
📰 Related Articles
- Moto Expo Australia Showcases Million Dollar Motorcycle Collection
- Harley-Davidson and UFC Unite for Melbourne Moto Expo Excitement
- TVS RTX 300 Adventure Motorcycle Revealed at Bharat Mobility Expo
- TVS RTS X: Unveiling the Power and Performance at Motorcycle Expo 2025
- Suzuki Motorcycle India Leads BS-VI Innovation at Auto Expo