Motor Bike Expo (MBE) is gearing up to host the FIM activities in Verona, Italy, showcasing a long-standing partnership that has been flourishing since 2021. The FIM’s presence at this esteemed international exhibition underscores the significance of this collaboration, with a dedicated stand at the heart of the Veronafiere Exhibition Centre, alongside leading motorcycle brands.
Emphasizing its global endeavors, the FIM will use this platform to engage with enthusiasts, offering insights into its Touring and Leisure Commission (CTL) Advantage Card, which provides exclusive benefits including tailored touring insurance. Moreover, visitors can explore FIM-MOTO.TV for live streaming of various events, such as the 2025 FIM International Six Days of Enduro, the FIM Flat Track World Championship, and the FIM Trial World Championship.
The FIM’s stand at MBE will feature a diverse range of machines, including the Zaeta Flat Track model, GASGAS ridden by Andrea Verona, the FIM E2 Enduro World Championship winner, and Matteo Grattarola’s Beta, a contender in the FIM TrialGP. This display represents a fusion of three of the seven competitive disciplines governed by the FIM, showcasing the organization’s diverse involvement in the motorcycling realm.
Federico Agnoletto, MBE’s Head of Communications, expressed pride in the collaboration with the FIM, recognizing MBE’s pivotal role in the motorcycling world. The selection of MBE as a primary platform by the FIM underscores the strength of their partnership, positioning MBE as a key rendezvous for motorcyclists and enthusiasts. Following the successful FIM Awards in Palma de Mallorca, the 2025 season launch in Verona signals a promising start for both entities.
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Fabio Muner, FIM’s Marketing and Digital Director, hailed the Motor Bike Expo as a crucial avenue to showcase the FIM’s global initiatives to a knowledgeable audience. The partnership with MBE is seen as a mutually beneficial endeavor that promises further growth and mutual success in the future, underscoring the FIM’s commitment to engaging with the motorcycling community on a worldwide scale.
As the FIM and Motor Bike Expo join forces once again, the motorcycling world eagerly anticipates the unveiling of new projects and initiatives, set to enrich the experience for enthusiasts worldwide. This collaborative effort not only strengthens the bond between the two entities but also highlights the dynamism and innovation prevalent in the motorcycling industry, paving the way for an exciting future for all stakeholders involved.
