The Buell Super Cruiser concept, a modernized FXR with a powerful 175hp engine, made waves when it debuted. The pre-order books opened in February, requiring a $50 deposit to secure a spot for the production version set to release in 2025.
Since the launch, Buell has seen pre-orders exceeding $117 million, hinting at the potential price range for the Super Cruiser. Although an exact MSRP is yet to be finalized, estimates suggest it will fall within the $20,000s bracket.
Bill Melvin, the CEO of Buell Motorcycle Co., expressed delight at the overwhelming response, emphasizing the company’s commitment to delivering a high-quality, high-performance motorcycle closely aligned with the original concept.
Enthusiasts and industry insiders alike have shown immense interest in the Super Cruiser, with events like Daytona Bike Week and the Sturgis Rally providing platforms to showcase the bike and engage with potential buyers.
Buell plans to continue displaying prototypes in 2024 to gather feedback before commencing full-scale production in 2025. The company aims to refine the Super Cruiser based on market insights and rider experiences to ensure it meets expectations.
With the anticipation building, Hot Bike Magazine joined the ranks of eager customers by placing a deposit for the highly-anticipated motorcycle. The magazine is poised to provide a first-hand account of the Super Cruiser’s performance and features once it hits the road.
Roland Sands Design, the creative force behind the Super Cruiser concept, has been instrumental in shaping the bike’s design and functionality. The collaboration between Buell and Sands has resulted in a unique spin on American-made performance cruisers.
The success of the Buell Super Cruiser pre-sales highlights the demand for innovative motorcycles that blend cutting-edge technology with classic American craftsmanship. As the industry evolves, manufacturers like Buell are pushing boundaries to cater to discerning riders seeking both style and performance.
With the Super Cruiser poised to make a significant impact in the cruiser motorcycle segment, industry experts predict a shift towards more personalized, high-performance bikes that cater to individual preferences and riding styles.
As the motorcycle market continues to evolve, the Buell Super Cruiser represents a bold step towards redefining the boundaries of traditional cruiser design. The blend of modern engineering and timeless aesthetics is setting a new standard for performance cruisers in the industry.
Stay tuned for the latest updates on Buell’s Super Cruiser as it progresses from concept to production, promising enthusiasts a thrilling ride that seamlessly combines power, style, and innovation in a uniquely American package.
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