BMW made a significant impact at the Motor Bike Expo 2025 by unveiling two remarkable models, the R 12 S and a new addition to the Boxer Heritage range. The event, held from January 24 to 26, 2025, in Verona, showcased BMW Motorrad’s commitment to innovation and excellence in the motorcycle industry.

The highlight of the expo was the introduction of the BMW R 12 S, a motorcycle paying tribute to the iconic R 90 S from the 1970s. This new model seamlessly blends retro design elements with cutting-edge technologies, offering a perfect fusion of classic style and modern performance. It symbolizes a harmonious integration of the past and the future, creating a timeless and appealing motorcycle for enthusiasts.

Additionally, BMW Motorrad presented an exclusive update of a model in the Boxer Heritage range, keeping the details under wraps to build anticipation among fans. The unveiling of the BMW Concept R 20, a robust roadster featuring muscular lines and a Boxer engine, added to the excitement at the expo.

The expo also showcased BMW’s adventure and long-distance touring models, including the R 1300 GS, F 900 GS (available in Adventure version), and F 800 GS, catering to riders seeking thrilling excursions across various terrains and distances. The event further featured the CE 02 11kW and the new C 400 GT, expanding BMW Motorrad’s range to suit diverse riding preferences.

In the Urban Culture segment of the Motor Bike Expo, BMW Motorrad exhibited scooters designed for city mobility, such as the BMW CE 02 4kW and EC 04 (One Off Flycat), aligning with contemporary urban trends and lifestyles.

BMW’s participation at the expo underscored its dedication to pushing boundaries and setting new standards in the motorcycle industry. The brand’s ability to blend heritage with modern technology and cater to a wide range of riders through its diverse lineup of models was evident throughout the event. The Motor Bike Expo served as a platform for BMW Motorrad to engage with enthusiasts, showcase its latest innovations, and reinforce its position as a leader in the motorcycle market.