Gresini Racing, in collaboration with SPORTPASS and MotoGP Guru, has introduced an innovative fan-powered sponsorship program, marking a significant milestone in the world of motorsport. This groundbreaking initiative allows MotoGP enthusiasts to access exclusive benefits that were previously reserved for corporate sponsors.
The program, launched on June 1, 2024, offers fans the opportunity to purchase personalized team sponsorship packages starting at €125. These packages provide a range of exclusive perks, including VIP Paddock Experiences at the 2024 Grands Prix, name placement on bikes and team websites, invites to special events, Zoom calls with team members, custom merchandise, and a chance to win a Ducati Panigale V4S.
Gresini Racing gained global recognition after signing eight-time world champion Marc Marquez for the 2024 MotoGP World Championship. The team’s collaboration with fans through this sponsorship program has garnered significant attention, especially with Marc’s early season success and the anticipation surrounding the team’s performance.
Carlo Merlini, the commercial & marketing director of Gresini Racing, expressed excitement about engaging fans in new ways through this unique sponsorship model. The partnership with SPORTPASS aims to strengthen the connection between fans, teams, and riders, utilizing cutting-edge technology to enhance fan experiences and value.
The sponsorship experiences were made possible through the collaboration of SPORTPASS and MotoGP Guru, both integral to the success of Gresini Racing. MotoGP Guru, a part of Animoca Brands’ Motorverse ecosystem, has been a key sponsor of the team since 2023, fostering a deep relationship with fans through various digital initiatives.
Motorverse, a global ecosystem for digital vehicles, racing games, and motorsports created by Animoca Brands, serves as the foundation for these innovative fan engagement strategies. The platform offers enthusiasts the opportunity to collect and trade digital vehicles, participate in racing games, and engage with leading automotive brands and motorsport IPs.
The 2024 season presents a new chapter for Gresini Racing, with the Marquez brothers leading the charge in MotoGP, aiming to build on their impressive legacy in the sport. The team’s rich history, marked by numerous victories and podium finishes, underscores their commitment to excellence and passion for motorsport.
As MotoGP continues to evolve, initiatives like the fan-powered sponsorship program represent a significant shift in how teams interact with their supporters. By bridging the gap between fans and the racing world, Gresini Racing sets a new standard for fan engagement and collaboration in the realm of motorsport.
For fans eager to be part of this unique sponsorship experience, registration is open at fanpower.gresiniracing.com/registration. Embracing the spirit of innovation and inclusivity, Gresini Racing invites fans to join them on this exciting journey in the world of MotoGP collectibles and fan experiences.
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