The acquisition of MotoGP by Liberty Media, the American group that also owns Formula One, has received the green light from The European Commission. This move signals a new chapter for the sport, with the deal expected to close by July 3, 2025. Liberty Media had agreed to purchase 84 percent of MotoGP from Dorna Sports, valuing the competition at 4.3 billion euros.
The European Commission had initially raised concerns about the merger potentially impacting competition in the licensing of broadcasting rights for motorsports events. However, after investigation, it concluded that the companies were not direct competitors in this regard, paving the way for the acquisition to proceed smoothly. This acquisition marks a significant shift in the landscape of MotoGP, with Liberty Media expressing excitement about the growth potential of the sport.
Since acquiring Formula One in 2017, Liberty Media has focused on expanding the sport’s reach, particularly in the United States. The success of initiatives like the Netflix series “Drive to Survive” has helped attract a broader and younger audience to motorsports. With MotoGP being renowned for its thrilling races and passionate fanbase, Liberty Media aims to leverage these strengths to further enhance the sport’s global appeal.
Under the leadership of CEO Carmelo Ezpeleta, who will continue to head MotoGP post-acquisition, the sport looks forward to a fruitful partnership with Liberty Media. Ezpeleta expressed confidence in Liberty as the ideal collaborator to drive value for fans, commercial partners, and stakeholders within the MotoGP community. This sentiment was echoed by Derek Chang, President, and CEO of Liberty Media, who emphasized MotoGP’s strong cash flow profile and growth prospects.
With Liberty Media’s track record of strategic expansion and its commitment to enhancing the spectacle of motorsports, MotoGP enthusiasts can anticipate exciting developments in the coming years. The focus on engaging a diverse audience, including a growing female fanbase, underscores the sport’s commitment to evolving with the times and reaching new demographics. As MotoGP prepares for this significant transformation under new ownership, the stage is set for a thrilling and dynamic future for one of the world’s premier motorcycling championships.
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